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About Us



Our approach to wedding dress shopping is simple: make it fun, make it memorable, and make it meaningful. When you schedule a bridal appointment, you are booking a personal consultation with the owner (Ashley) who is dedicated to guiding you towards the perfect gown. Ashley is a great listener, and very skilled in finding the perfect gown for each bride’s personal style and body type. She is also great with CUSTOM designs. Whether you love simple lace, or a beaded princess ballgown rest assured you’ll be in good hands. The shop is located above Tint World on rte 28 in TAX-FREE Salem, NH. Wedding gown prices starting at $998!


Selecting your wedding dress is exciting, but it’s also new for most brides. Ashley created the Stella Grace experience, so you can shop comfortably, and stress-free. Each initial bridal appointment is 90 minutes, and you’ll have the luxury of being the only bride in the shop. Our hours are based on appointments, and are flexible. If you don’t see your time slot available, give us a call or email and we can work together to get you in. We offer a VIP upgrade for the bride who wants that extra special touch! Email us for more info.


Designers- PRONOVIAS, Casablanca Bridal, Beloved By Casablanca, Kenneth Winston, Romantic Bridals, Kanali K., Colour By Kenneth Winston, Montage, and Ivonne D. Custom changes are available on most of our wedding gowns.


Stella Grace is a dream come true for Owner and Certified Wedding Planner Ashley. The name comes from Ashley’s two great-grandmothers Stella and Grace. Ashley attended business school at Mount Ida College where she earned a Masters in Business Management (2011). She created the boutique after spending 10+ years in the fashion and retail industry, and seeing the need for a boutique style bridal shop in her area. Stella Grace Bridal is a space where brides can have a magical experience, the kind you see in the movies. Ashley ensures that every bride feels beautiful, adored, and taken care of when in the shop, and can’t wait to help you find your dream dress!


Hi! Thank you so much for visiting my website. Stella Grace Bridal is a dream come true for me, and proof that hard work and tenacity does in fact pay off! Weddings have always been a passion of mine. Whether it was planning, designing, or binge watching SAY YES TO THE DRESS, I knew I wanted to make a career out of it. Having been a bride myself, I know how exciting and stressful of a time this is for you. I’ve opened Stella Grace Bridal, so that you can not just check the dress off your list, but have the amazing experience you’ve dreamed of. I look forward to meeting you!

Xo Ashley Xo



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